>> 18 February 2013
Aberdeen City & Shire Tourism Partnership launched their strategy for 2013 – 2020 today (Monday) at Cruden Bay Golf Club.
The strategy aims to capitalise on existing tourism strengths of the North-east: golf; business tourism; events, festivals and culture; and nature and heritage.
Commenting, Peterhead South & Cruden SNP councilor Stephen Smith, who attended the launch, said:
“Although there is a feeling that the North-east is often left out as a tourist destination, largely due to geography, there is much here to build on, such as our golf courses, our annuals shows and events such as Turriff Show and Portsoy Boat Festival, and the nature of the area such as the Bullers O’Buchan.
“For these opportunities, we absolutely need to improve the customer experience, expand accommodation provision in some areas and develop leadership and management skills to drive this forward.
“The end result if it is done well will be a huge increase in visitor spend in the north-east, boosting the local economy of our towns and villages.”